Emails are an interactive and popular means of connecting with people. Over the time, the number of email users has increased more than any other online activity including social media and search engine usage.
Newsletters have become a ‘thing’ since the advent of SEO. But especially since Google’s Panda update was first rolled out in February 2011, website owners now know that if they do not provide quality content on their sites, their rank will suffer. Now that time and money is being invested on quality content, newsletters have become an integral part of online marketing. But in this race where every email address is stuffed with newsletters, how can you write a newsletter that stands out from the rest and actually makes a difference for your SEO and marketing campaign? Here are 10 hands-on tips on how to write a newsletter that will not only make an impression but also collect leads for your website.