We have listed ten rules for you that we feel you must follow to build a successful website. Obviously, every project is a work in itself, but these general rules (all equally important beyond their position) are the basis for a professional job. Let’s get started:
1st – The Site for Users, Not for You
If it is true that the site is yours and in a sense have to like, always remember that if you want to work, have to like even more to your users.
A company website or even a personnel site must put primary objective is to achieve a result and in most cases, it is to get known or to sell something. To achieve any of this your site has to please your users and should find useful. This is important to keep in mind. So, if the profit depends on the content, the pleasantness depends on its appearance. Then choose a suitable layout of your site and not only as you like it. Try to follow the trends of web design by visiting the most visited websites.
2nd – Design the Site on Paper, Thinking About the Content
The first step in creating an effective website design it and this means, even before you get to the computer, you must collect ideas and content that will shape the site. You do this by a sheet of paper and the time to answer some questions. The first is: “What do I get from the site? What can I offer to users?” All your efforts will go in the direction of the answers you gave to these questions first. The contents of the site and its navigation depend on it.
Divide the material you have recovered and make a plan to use them(data) in groups, each of them will be a section of your site, then a menu item of the first level.
Create three, maximum four five groups that will help you achieve a proper site structure. Similar material must not be joined, but is divided in depth. The most appropriate structure to manage content in a website is called the inverted pyramid.
Also ask yourself “How will I manage the site?” . If you think you can update it often makes sense to use both internal sections such as News in homepage, otherwise forget it. If you know that your site will tend to BECOME increasingly rich, think from the beginning to make it scalable. If you have feedback (of evidence) by users then this information is very critical for you, you must put the feedback as much as in the contact page, your email, etc.
3rd – Invest Content
A beautiful site is only visited once, a site full of interesting information is visited often.
The contents are the main part of a site and you should spend time to prepare interesting and original. This will grow your site and its visitors.
Write about what you know, not only just write but also add links that may be inherent to the subject of your site; uses pictures and video, if needed. If you quote someone, shows the sources also by linking to. Make a good selection of useful links and put it on the site.
4th – The Menu Is Important
Without a well-organized menu, discovering the contents of your site becomes difficult. The problem is not solved by putting everything on the home page.
Be careful to avoid some common mistakes:
1) The Names: If the name of the page is not sufficiently indicative of its contents, there is a risk that your audience will get confused and find it difficult to navigate.
2) Cataloguing is not easy, but if you have to, for example, a product catalog, try to follow the famous sites or follow the conventions adopted generally (by product, brand, alphabetical, for characteristics etc. etc.).
5th – Few Colors, Many Fonts
Do not overdo your website with the colors, choose a few (three, at most four) and adequate one. With fonts, even less. A website must be easy to read and enjoyable, so you should choose colors and fonts carefully:
Colours: Apply the common rules of the psychology of color, so if a site should be professional, better cold tones as blue, gray, and some greens. For a personal website or particularly lively one, then you can use the reds, yellows, and lot more loads of colors. The text is better in black on white or always well contrasted. Do not mix warm and cool colors and don’t overdo them: three colors are enough.
6th – No Special Effects
Emit all the videos, animation and music if they are not in line with your site. A professional website should not surprise users, but give them what they want. If for some time we tried to impress the user, even without reason, you must now try to respect them. Putting the long and heavy animations or music when the site loads without request is unprofessional.
7th – Short Texts And Suitable For The Web
It is hard to read online, and we know that the users spend only a few seconds on a page. So, short texts and well researched content with factual titles may well attract the user. Summaries or brief introduction are also useful. Insights and external links can be much more useful if grouped at the end of the text.
8th – Beware Images
A beautiful picture is worth a thousand words, even in the internet. But do not overdo it, there are rules you must follow to optimize an image on the web.
Do not forget that the images weigh in terms of kilobytes, so make the time to download a page longer. If you want to use an image, optimize it before, or reduce it to a size suitable to the page where you upload.
9th – Make Yourself Active
If the site is finished and is online, the work is not finished. Now you have to make it known to everyone. In order to get visitors to your site you have basically two ways to go in search or you find from them.
Go find your users. Or advertises your site online and offline where you are sure to find the most interested users.
10th – Harness the Power of the Web
Internet is a medium of communication and as such should be treated. If you know it, you can exploit it.
The value of a site depends on its content. If you give users a reason to hold yourself then you must give them useful source of information, they will make you as their favorite, and they will recommend your site to friends. Try to get feedback, opinions and comments. Try to involve them and give them talking points. Internet gives you these possibilities, gives you space to put all the content you want, gives you the ability to update frequently.